2 Rodeo Drive — “Baroque Holiday Promenade”
Client: 2 Rodeo Drive – premier luxury shopping destination in the heart of Beverly Hills, known for its European-inspired cobblestone promenade and high-end boutiques
Service Area: Beverly Hills, California
Project Size & Scale: 1,800 sq ft outdoor promenade · 30-ft baroque-inspired tree · 12 oversized gold presents · 8 baroque nutcrackers · 8 km of LEDs
Budget Band: Six figures (fully inclusive)
Client Since: 2024
A Call for Opulent Festivity
How it startedSophie Laurent, 2 Rodeo Drive’s marketing director, contacted us in early August with a clear vision. “Our promenade needs to feel like a gilded winter palace, not just another shopping strip,” she declared. With luxury shoppers expecting an unparalleled experience and last year’s décor feeling underwhelming, we strolled the iconic cobblestone walkway, envisioning a baroque masterpiece that would envelop visitors in warmth and grandeur— elevating the prestige of Beverly Hills’ crown jewel while keeping retail flow seamless.
Challenge
Transform a bustling luxury promenade into an ornate, baroque-inspired holiday spectacle that captivates elite shoppers, enhances brand prestige, and ensures uninterrupted boutique access.
Mile-by-Mile Timeline
| Aug 15, 2024 | Initial consultation & promenade walk-through |
| Oct 5, 2024 | Kick-off call & design presentation |
| Oct 15–25 | Design sign-off + permit filing |
| Nov 1–5 | Night-shift installation (minimal retail disruption) |
| Nov 10 | Lights-on reveal & VIP influencer event |
| Jan 5–6, 2025 | Removal & climate-controlled storage |
A Roadmap Written in Starlight
all wrapped up…Throughout your Christmas journey, one of our expert holiday lighting and décor designers will be by your side.
We want to remove the stress of holiday decorating. Here’s how!
Dream & Design
Crafted a lavish baroque vision: a 30-ft tree dripping with gold ornaments, towering gold presents, and nutcrackers exuding old-world charm. A VR walkthrough wowed the client in minutes.
– Creative squad of 3 designers
– 2x 3-D artist
Decor & Prep
Sourced premium LEDs, lush greenery, and in-house fabricated cascading ornament displays and oversized gold presents for opulent impact.
2 procurement elves –
4 warehouse wranglers –
Install & Wow
Night-shift crews transformed 1,800 sq ft with precision—rigging the tree, placing nutcrackers, and draping lights without blocking boutique entrances.
– 10 installers
– 2 bucket trucks
– 1400 lb décor lift
Maintain & Guard
Weekly inspections ensured flawless elegance; 24-hr hotline (never used). Weather-resistant materials shone through Beverly Hills’ mild winter.
On-call tech van with spares –
2 maintenance techs –
Wrap & Hibernate
Swift 36-hour takedown left the promenade pristine; décor stored in climate-controlled warehouse for future seasons.
– 2 removal teams
– 1 lift-gate trucks
Safety & Compliance
OSHA-10 certified crew –
$10 M liability & workers’ comp coverage –
City of Beverly Hills electrical & scaffold permits secured – (Permit #BH-24-0765)
Measurable Mistletoe Magic
| Metric | 2023 (Previous Décor) | 2024 Season | Lift |
| December foot-traffic | 250 k visitors | 360 k | +44 % |
| Average dwell time | 50 min | 62 min | +12 min |
| Social posts with #RodeoHolidayGlow | 5,000 | 14,300 | +186 % |
| Boutique sales (Nov 25–Dec 24) | $52.1 M | $72.8 M | +40 % |
| Energy spend (lighting) | $8,500 | $4,900 | –42 % |
| CO₂ avoided vs 2023 | — | 3.0 t | Equivalent to removing 16 cars from the road for a month |
Solutions Unwrapped
- 30-Foot Baroque Tree — A towering centerpiece adorned with gold and crystal ornaments, lit by app-synced LEDs for a warm, regal glow.
- Oversized Gold Presents — Twelve handcrafted presents stacked artfully along the promenade, reflecting baroque opulence.
- Baroque Nutcrackers — Eight 6-ft nutcrackers with intricate detailing, standing as festive sentinels.
- Cascading Ornament Displays & Lush Greenery — LED-draped garlands and cascading ornaments blending elegance with holiday charm.
TRUSTED DECORATING PARTNER
Our reputation glows brightly in the commercial sector, trusted by a diverse range of businesses to deliver exceptional and reliable holiday decorating services.
Client’s Festive Words
“The Christmas Brothers turned 2 Rodeo into a baroque winter dream—shoppers were enchanted, sales soared, and our promenade became the holiday destination in Beverly Hills.”
— Sophie Laurent, Marketing Director, 2 Rodeo Drive
LinkedIn · 2rodeodrive.com
Featured in Beverly Hills Courier, 12 Dec 2024.
Why It Matters
- The baroque-inspired tree and nutcrackers created a luxurious, Instagram-worthy scene, driving over fourteen thousand social shares and elevating brand prestige.
- Energy-efficient LEDs slashed costs by 42%, aligning with the client’s sustainability goals while maintaining opulence.
- 2 Rodeo Drive has booked us for 2025’s “Golden Chateau Glow” with expanded chandelier-inspired lighting—proof of enduring impact and ROI.
Nice to meet you
we are the Christmas BrothersWe set up our family business when two of the Brothers were just 12 and 13; we loaded a ‘little red wagon’ with soap, rags, and a lawnmower, and went door to door washing cars or mowing lawns.
Ready to Spark Your Own Holiday Legend?
it’s pretty simpleWhether you run a bustling casino or an upscale venue, we’ll deliver the magic, metrics, and excitement. Contact an expert elf today and let’s light up your story.
OUR RECIPErnFOR SUCCESS
baked to perfection
SAFE SANTA HATS
Every employee is trained on robust safety practices. And for your peace of mind, the whole team has liability and workers’ insurance.
NORTH POLE QUALITY PRODUCTS
We use only the best professional quality products for both our commercial and residential customers to give your displays the look and the durability you desire.
WHITE GLOVE SERVICE
We are here for you every step of the way. From design to installation, maintenance to removal. If you need us, we’ll be with you within 48 hours.
FREQUENTLY ASKED CHRISTMAS QUESTIONS
-
How far in advance should I book your services for the holiday season?
We are a dedicated, year-round Christmas decorating company, and we recommend booking your holiday decorating services as early as possible—preferably several months in advance. The holiday season (October onwards) is our busiest time, and early booking ensures that we can accommodate your schedule and provide the best service.
For large commercial projects, booking six months or more ahead is ideal to allow ample time for planning and customization.
-
What happens if my corporate Christmas decorations need repairs during the holiday season?
Relax. We offer full maintenance services throughout the holiday season to ensure your commercial Christmas light display remains in perfect condition. If any issues arise, such as broken lights or damaged décor, our team will come to you and make the necessary repairs, so your holiday display continues to shimmer and shine without interruption.
-
Do you provide Christmas decoration services for private residential properties or just businesses?
While we specialize in commercial holiday lighting and decor, we are also overjoyed to bring the magic of Christmas to private residential events too. Whether you’re hosting a holiday party or want to create a cozy, festive atmosphere at home, our team can design and install stunning decorations tailored to your event or space.
-
Can I change my Christmas decorations each year, and how does that process work?
It’s the beauty of hiring from a professional Christmas decorating services company—you can refresh or upgrade your decorations each year to keep your display feeling shiny, new, and up-to-date with current trends.
During your post-season review, we can discuss any changes or additions you’d like for the next year. Whether it’s a minor adjustment or a complete redesign, we’ll work with you to update your décor to meet your evolving needs and style preferences.
-
Are your installation teams insured and what safety measures do you take?
With Christmas Brothers, you’re always covered by our Christmas light installation insurance, and we prioritize safety at every step of the process for all décorwe install. All team members are trained in robust safety protocols and use industry-approved equipment to ensure secure installations. We also comply with all local safety regulations and provide workers’ compensation insurance for your peace of mind.
-
How do you handle large-scale projects?
Large-scale projects are our specialty! Because we have a year-round workforce who are experienced in many different kinds of festive decorating, we can approach each one with careful planning and execution. Our experienced teams handle every detail, from logistics to installation, ensuring that even the most complex projects are completed safely, efficiently, and on schedule.
Thanks to our amazing industry contacts, there’s pretty much nothing we can’t source for you, so we can install breathtaking displays for large commercial spaces like malls and casinos—and we even provide municipal Christmas decorations! -
Can I speak to someone about a unique theme or design idea?
Absolutely! We encourage you to schedule a consultation with our expert design team before we embark on any commercial Christmas lights installation. It doesn’t matter if you have a specific theme in mind or are looking for inspiration, we’ll work closely with you to brainstorm and develop a one-of-a-kind holiday display that reflects your vision. From whimsical to elegant, we bring your ideas to life with custom designs tailored to your space.
-
What makes your commercial-grade Christmas decorations more durable than other options?
Our commercial outdoor Christmas ornaments and lighting are built to withstand the rigors of high-traffic environments and harsh weather conditions. For both indoors and out, we use high-quality materials designed for durability, longevity, and safety. These decorations are tested for strength, UV resistance, and weatherproofing, ensuring they remain vibrant and intact throughout the holiday season, no matter how busy the area in which they’re installed!
-
Do you have eco-friendly or energy-efficient Christmas lighting?
Yes, we’re proud to be one of the select number of Christmas decoration companies that offer energy-efficient, long-lasting LED Christmas lighting options.
These lights consume significantly less energy compared to traditional bulbs, helping you achieve your company’s environmental goals and delivering stunning, vibrant displays.
-
How do you make sure that your Christmas decorations match my brand’s aesthetic?
Our team takes the time to understand your brand’s identity and the message you want to convey during the holiday season. Because we understand that Christmas lights for businesses are so unique, during our consultation process, we gather detailed information about your brand’s color schemes, design preferences, and the atmosphere you’d love to create.
Our special team of designers crafts a custom holiday décor plan that makes things feel super Christmassy and reflects your brand perfectly.